Menu Surprise: Why You Should Never Order The Same Dish Twice

For menu surprise, I never order the the same dish twice no matter how magical the first bite. Even more than taste, when I sit down to a meal it’s surprise I seek.

menu surprise An economist by trade, I have a profound appreciation for the law of diminishing marginal returns, whereby the we extract maximum value from the first action we engage in, slightly less from the second actions, and so on until the value actually turns negative.

menu surprisemenu surprise

Like most things in life, I’m only able to understand complex theory and concepts through food. Imagine you are sitting down to a heaping tray of al pastor tacos hawked from a small stand in Oaxaca. You devour the first, second and third taco in a state of pure gluttonic bliss. The fourth and fifth take a little longer to get down, but THEY TASTE SO GOOD, so you ignore the slight discomfort around the belt. And then every taco after that becomes less about pleasure and more about an obligation to pay homage to the king of tacos. And finally, with a longing gaze at a the sacred plat, you finally accept that one more bite will lead to a less that glorious exit from Oaxaca.
When I experience food no matter the place, format or situation, I can’t forget the law of diminishing marginal returns. Because food for me is not just about taste, although there is NOTHING more important, it’s also about the surprise element that is inherent in the new and difficult to retain. This is why I believe the future of dining looks like the immersive food experiences I am building at EatWith and VizEat.
Whenever I eat, I go into the game with a mindset that it’s the first and last time I’ll be wielding my knife and fork to whatever is in front of me. With this take no prisoners approach, I squeeze maximum pleasure from the experience and savour the place, the presentation, the plate, and the entirety of the eating!
Menu Surprise
This immersion into my food means my memories are tinged with hot sauce and olive oil, as well as the unquantifiable element of surprise from the new and unknown. I’m always looking for menu surprise, so when I have the opportunity to order the same dish, expecting to replicate the past gastronomic highs, I know, deep down, that only disappointment awaits.
Because the value of menu surprise scores big on my palate and when I sit down in the same place for the second time, I’m always going to give up the guaranteed for the unknown, a new plate filled with dangerously exciting possibilities.
Food, people and ideas can always be improved on, iterating on the past and creating a better (and more delicious) future. Whether I’m in or out of the kitchen I’m experimenting – the best results made the cut in my latest cookbook. My gazpacho never has the same red hue, my hummus always creamier than the last, and my coffee is spiced with cardamom one day, cinnamon the next and every permutations richer that the last.
menu surprise
I’m not one to be tied to traditions, although Jose Andres taught me to always respect them, and that’s why I’m constantly experimenting and never settling for the tried and true, whether I’m cooking or eating.
Psychologist Paul Rozin offers this tip:
If you want to experience more pleasure before the meal, order something you have had before; you can access your memory of that pleasure. But if you want to create new memories – more pleasure in the future order something new.
menu surprise
For those who don’t want to risk a meal, stick to what you know and order your usual, but if menu surprise forms part of your experience, then choose the unfamiliar and ask the chef to bring you a plate of the unknown.

My Real Chef Hero In The Kitchen

In times like these where cynics rule and fake food is winning, we all need a real chef hero, and lately there is one guy wielding a sharp knife that keeps inspiring me, in and out of the kitchen.

Sure, Anthony Bourdain is every wanderlusting chef’s crush, traveling the world, eating and drinking like a rockstar, and providing a cultural immersion for the food-obsessed.

chef hero

And another real chef hero has to be the action man himself, Action Bronson. When a rapper starts cooking, eating and smoking his way through kitchens and restaurants around the world it’s hard not to want to turn your cab backwards, grow a beard and live vicariously through this real chef hero.

chef hero

But lately I’ve been drawn to another onion-chopping genius. The great Jose Andres is my real chef hero and commands respect in and out of the kitchen. From a commitment to his basic ideals in immigration and migrant rights, to his aspiration to save the world through food, to his authentic and creative vision and delivery of Spanish food in all its glory, and finally his mastery of the fried egg, the huevo frito!

But it’s in his latest incarnation, serving up Puerto Rico real food and real hope, when the USA failed to deliver, that makes him a real chef hero. After Hurricane Maria, he spent over a month in the region feeding some 2 million people and making the basics front and centre of the policy discussion. Look up #ChefsForPuertoRico and get inspired by the power of food, and those that cook it, to change the world.

real chef hero

If we all cooked with the joy for food, people and life that Jose Andres clearly has, then the world would would surely be a much more delicious place. He’s part of the reason I cook and live the way I do, following these 10 essential rules including his core belief:

“I believe in tradition and innovation, authenticity and passion.” || Jose Andres

Immersive Food Experiences are the Future of Travel

After cooking for strangers over the last decade in my shared apartment in Melbourne, from my tiny flat in London, and finally on my ‘count-my-blessings’ rooftop in Barcelona, I’m convinced that immersive food experiences are the future of travel.

immersive food experiences

The first time I traveled, not just tagging along with my parents, but choosing a faraway place, selecting my seat, then poring over how to see, hear, eat and experience as much as physically possible, was as a 19 year old traversing Spain. I had visited my grandparents in their beachside house in Torredembarra and walked up and down Barcelona’s Las Ramblas with my family, but never explored further afield, and definitely not as a free spirit.

That trip saw me fly into Barcelona by plane, catch the train down to Sevilla, make friends and hitch a lift with some girls that were driving down to Tarifa, slowly cycle up the coast to Malaga and then finally board a combination of boats to Ibiza and finally back to Barcelona. The objective for my trip was to experience, and it wasn’t until those final few days in Barcelona, digesting everything I’d seen (and eaten) over the past 3 weeks, did I truly understand which memories would ultimately stay with me: those that involved people or food, and ideally both.

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My Essential Cooking Rules for Living Like a Rockstar

Cooking  rules are always based on a recipe, but translating those steps into an experience that goes beyond the functional act of eating requires chefs to truly believe that only the sky is the limit.

Because the job of chefs, like ‘job of any artist is always to deepen the mystery.” – Francis Bacon

Here are my essential rules for cooking (and living like a rockstar), because what happens in the kitchen is usually a reflection of what happens in life.

  1. Recipe books are useful as a guide, but in the kitchen, always trust your instincts

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Combining food with watercolour to create delicious food illustrations

I’m always on the look-out for creative people that combine food with every form of art. Artists that create vibrant and almost edible food illustrations. Musicians that compose with the plate in mind, writers that blend the pleasure of eating with the intellectuality of prose, and photographers that let food be the basis of their work.

food illustrations

If you enjoy the wholesome act of cooking, the gluttony that goes with eating or simply the beauty that the earth and the sea provide, then you will appreciate artists like Kari Gale who illustrate with fine watercolour and pen. Her drawings have a distinctively natural raw style and prove the perfect contrast to the finely-filtered images that fill our collective visual memory. Read more